About the Area
About Staffordshire
In the centre of the UK is Staffordshire, a county that is diverse, vibrant, and well-connected, with eight districts and more than 860,000 people.
Staffordshire is the largest economy in the West Midlands outside Birmingham and has a strong record in economic growth and low unemployment.
It’s easy to get to, with excellent road and rail links. We are close to four international airports, the M1 and M6 motorways and many major cities. London is just 80 minutes away by train.
House prices are lower-than-average with no compromise on quality of life and the county is brimming with things to do and places to see, whether you love history, culture, adventure, or nature.
All of this helps to attract plenty of international businesses like Jaguar Land Rover, Amazon, Vodafone and Molson-Coors. They are just a few of the names that are investing in our communities and creating thousands of jobs for our residents.
Why choose Staffordshire?
About Stoke-on-Trent
Although the 13th largest city in the UK, Stoke-on-Trent is rapidly outstripping a number of parts of the country with our economic growth and recovery.
Civic pride
Stoke-on-Trent is a city with a strong sense of civic pride – we’ve been voted the kindest city in the UK – and a place where you’ll receive a hugely warm welcome.
Our heritage
We have a rich and diverse culture, steeped in our prestigious industrial heritage as the celebrated ‘world capital of ceramics’. But we don’t just want to celebrate our proud past – we firmly believe that Stoke-on-Trent’s best years are ahead of it.
Cleaner, greener, healthier, wealthier, safer, fairer and skilled city
With determination, hard work and commitment, we’re delivering a number of improvements across the city. We have a thriving Enterprise Zone, creating many jobs and drawing serious levels of inward investment. We have an enviable track record in delivering large numbers of new homes on brownfield sites. We have delivered the first complete gigabit-enabled full fibre digital network in the country. And we are using culture, our wonderful heritage and our beautiful green spaces to bring economic opportunity and improved quality of life.
Working with our partners across all sectors in the city, we are developing an alternative approach to economic development which will prioritise social and environmental health and wellbeing and encourage and incentivise new and fairer approaches to commerce and employment. We will unleash more of our city’s untapped potential and prosperity and dismantle the harmful barriers which have stunted aspirations and undermined outcomes for decades. And we will develop more effective and holistic preventative approaches to help those who will need additional support to fulfil their potential in our cleaner, greener, healthier, wealthier, safer fairer and skilled city.